Privacy policy

Hatch Storybook Privacy Policy

Last updated: 22 November 2023

This policy outlines how we handle personal information collected from you, including through the Hatch Storybook website, phone, email, or other channels. In this policy, "we," "us," and "our" refer to Hatch Storybooks Limited, a New Zealand company registered under company number 8558994. The term "personal information" has the meaning given to it in the Privacy Act 2020 (information about an identifiable individual).

1. Changes to this Policy

1.1. We reserve the right to change this privacy policy at any time by publishing an updated version on the Hatch Storybooks website (https://www.hatchstorybooks.com/). We will notify you of any updates the next time you log in to your account on our website.

2. Personal Information We Collect

2.1. In operating this website, we may collect and process information about you, including:

a. Details of your visit to our website and the websites you access, including the date, time, and length of your visit, location data.

b. Information you provide by creating an account or when buying a personalized storybook from us or other products we may offer, such as:

  • Your name
  • Email address
  • Physical address
  • Telephone number
  • Payment details
  • Birth date of the child
  • Place of birth of the child
  • The personal information of any other family members you provide as part of purchasing a personalized storybook from us.

c. Any other information you provide when you use our website (such as when filling out our online contact form) or when you communicate with us.

2.2. We may also collect information from third parties that you have authorized, as permitted by law. If you choose not to provide us with your personal information, we may not be able to provide certain products or services to you.

3. Use of Personal Information

3.1. How we use your personal information will depend on the purpose for which it is collected.

3.2. Generally, we collect and hold the personal information you provide us with to:

a. Operate and make available for you the Hatch Storybook website. b. Provide you with your personalized Hatch Storybook. c. Comply with our obligations to you and other third parties. d. Provide any assistance you ask of us. e. Interact and communicate with you. f. Perform credit checks and billing purposes. g. Conduct marketing, publicity, or market research. h. Improve our website, products, and services. i. Communicate with you about our products or services or those of our affiliates. j. Carry out activities related to legal, governmental, or regulatory requirements on us, or in connection with legal proceedings and crime prevention, detection, and prosecution. k. Comply with our New Zealand and overseas legal obligations, including any reporting obligations. l. Exercise and enforce our rights under any contract we have with you or may otherwise have.

3.3. We will generally use your personal information as set out above. We may also use personal information in other ways in aggregated and anonymized form.

 

4. Storage of Personal Information

4.1. We will implement and maintain security measures to safeguard your personal information from loss, misuse, and unauthorized access, modification, or disclosure, following our obligations under the Privacy Act.

4.2. We engage a third-party provider to manage payments made via our website. Both we and our third-party online payment provider adopt appropriate security measures to protect your personal information, including credit or debit card details submitted through our website.

4.3. We recommend taking appropriate security precautions when accessing our website via public Wi-Fi networks or shared computers.

4.4. Despite the security measures, we cannot guarantee that your personal information will be safe from loss or unauthorized access, use, modification, or disclosure, either during transmission to or from our website or when held by us.

4.5. We may store your personal information using a third party (including a third party located outside of New Zealand), and we will take reasonable steps to ensure compliance with our obligations and that any agreements prohibit inconsistent use.

4.6. We will retain your personal information only for as long as required for lawful purposes. When setting up an account and placing an order for personalized storybooks:

  • We will keep the personal information relating to an account holder for as long as that account is active.
  • We will keep the personal information relating to a personalized storybook for up to 3 months unless you elect otherwise.

4.7. When no longer needed, we will take reasonable steps to securely destroy or delete personal information. Personal information may continue to be stored in a backup computer system, and certain legal requirements may necessitate its retention.

5. Disclosure of Personal Information

5.1. We may provide your personal information to:

  • Our employees, contractors, agents, and third-party service providers.
  • Credit reference entities and debt recovery entities.
  • Third-party business partners, including data processing entities.

In providing this information, we will do so only to fulfill the purposes described in the "Use of Personal Information" section of this policy.

5.2. We may disclose personal information if considered appropriate for legal and regulatory compliance, to facilitate court proceedings, to enforce Terms, contracts, or to protect our company, customers, or others.

5.3. Personal information may be released to third parties if instructed by you and in other ways permitted by law.

5.4. Our infrastructure service provider stores data in Australia, and personal information may be transferred to third parties outside Australia and New Zealand, following Privacy Act obligations.

6. Access and Correction of Your Personal Information

6.1. You can request confirmation of and access to your personal information at any time. Some circumstances allow us to refuse access.

6.2. You may request correction of any personal information we hold, providing a correction statement.

6.3. If we refuse a requested correction and you provided a correction statement, we will take steps to ensure the statement is attached to the relevant information.

6.4. You can ask us not to process your personal data for marketing purposes. You can withdraw consent to the processing of personal information collected at any time.

6.5. We strive to keep your personal information complete, accurate, and up-to-date. You have rights under the Privacy Act to find out what information we hold about you, obtain a copy, and request amendment.

6.6. For requests or inquiries, contact us at:

Email: scott@hatchstorybooks.com Attention: Hatch Storybooks Privacy Officer

7. Use of Tracking Technologies

7.1. Apart from information you provide, we automatically collect information through cookies and tracking technologies when you visit our website.

7.2. Examples of information collected include technical details (IP address, browser type) and visit information (products viewed, visit length).

7.3. This information helps us understand visitors, their origin, and interest in our website content.

8. Third-Party Links

8.1. We are not responsible for linked websites, their content, information, or privacy practices. Review their privacy policies before providing personal information.